Tuesday, December 02, 2008

At least we're #1 in something right now

While the Packers may be sitting in 3rd place in the mediocre NFC North at the moment, we are first in something: brand strength in our home market. And not just in football. In all sports!


According to a report in today's Milwaukee Journal-Sentinel, "Turnkey Sports & Entertainment, a sports marketing company, has released its team brand index, and the Packers are No. 1 in all of sports. Last year, the index ranked the Packers 10th." Len Perna, president and chief executive of the New Jersey-based company behind this index, explains it this way: "What this is saying is the following the Packers have is more intensely loyal to supporting the Packers than any other team. What this basically says is that all other things being equal, a sponsor gets more value in sponsoring the Packers than any other team."

Like we Packer fans didn't already know that, right?

Granted, the survey behind this index was completed last June. The Pack was coming off a 13-3 season. Perna says in the article that a lot of this loyalty had to do, not surprisingly, with Brett Favre. Big mistake from the brand standpoint of letting him go, Perna points out. Yep, we knew that too, thank you.

Anyway, you can read the article here for more info.

Guess we could probably project a drop in the Pack's index spot next year. But for now, say it with me, "We're number one!!!"

At least we have that goin' for us.